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3 Unexpected Ways Having a Purpose Can Propel Your Brand to New Heights
What’s your purpose?It’s a simple question without a simple answer.The main purpose of your business might be to make money, or provide for your family. For some, it’s simply a hobby that turned into...
View ArticleIf Your Blog Speaks to the Masses, You’re Doing It Wrong
Everyone could use one of these.There isn’t anyone who couldn’t benefit from my services.These things could be true—but they’re probably not.No. We take it back. They definitely aren’t true.It seems...
View ArticleProtected: Real Life Lessons on What It Means to Market With Impact—Being...
This content is password protected. To view it please enter your password below: Password: The post Protected: Real Life Lessons on What It Means to Market With Impact—Being Remarkable and Having a...
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How to Build Brand Attachment
It’s who we are. It’s what we stand for. It’s the tribe/community we are a part of!Apple or Samsung. Ford or Chevrolet. Nike or Reebok. Coke or Pepsi.All of these companies have one thing in common...
View ArticleReal Life Lessons on What It Means to Market With Impact
Real Life Lessons on What It Means to Market with Impact—Communicating Value and Having Attachable QualitiesHow confident are you when it comes to your marketing strategies? Is it actually pulling in...
View ArticleWork Smarter, Not Harder—3 Cool Ways AI Is Helping You Outsource Aspects of...
Every business, from bakeries to yoga studios and everything in between, takes a lot of hard work. And as a small business owner, all that work falls to you.From billing and invoices to customer...
View ArticleHow to Make Your Brand More Immersive
Technology has changed the branding game.There are so many ways now to reach your desired audience that it can be overwhelming on both sides of the coin.First, think of your audience and all the...
View ArticleReal Life Lessons on What It Means to Market with Impact—Emotional Qualities...
It only takes a few minutes of browsing our website to realize how passionate we all are here at BottomLine Marketing about Marketing with Impact. We could talk all day about what you should do for...
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Going Green: Brands are Cashing in on the Marijuana Market
Canada has made history (once again!) by becoming the second country – and first G7 Nation – to legalize marijuana. This historic bill passed 52-29 in the Senate, paving the way for existing...
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Oh Henry! Leading the Evolution of Candy in a New Cannabis Market
Marketing has always been a shifting, evolving concept. As our society changes, the way we do business changes making it necessary for marketing to evolve in tandem. If your business doesn’t evolve, it...
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